Think periods. The cramps, the bloating, the aches, the moodiness, the downright shitty feeling. Does anyone actually feel good when they are on their period? Now think about what you do when you are on your period — do you talk about it? Noooo that’s taboo. Who talks about it? Well, 51 percent of the population goes through, or has gone through, a period — so why aren’t we comfortable talking about it?
Do you hide your pad or your tampon and scurry to the bathroom? Do you pretend that everything is ok when all you really want to do is curl up on the couch?
Part of being a woman
This is period shaming and it is something that many of us are accustomed to. We were raised as young girls to hide that we were having “that time of the month.” We buy tampons in discrete packaging. We purchase scented pads to ward off any passerby. Really girls? Yes, this is part of our life. It is part of being a woman. It is something we were born with. It is how we procreate. It is a beautiful—yet oh so miserable—part of human nature. Yet it feels like something we need to keep a secret. No one talks about it.
The other day I read an article in Ad Week and it really struck a chord with me as a woman. The article focused on a company that is changing the way women’s menstrual products are advertised. They are throwing out the famous blue liquid for a true blood depiction, without being too shock and awe, of course. Rather than showing women who are supposedly on their periods rollerblading, swimming, hiking, bike riding, and laughing with their friends and families, they are being real. For so long ads for women’s menstrual products have shamed women into thinking they need to hide this basic part of being female. Everything has been focused on “avoiding leaks,” “feminine scents,” “discrete packaging,” etc. It really is ridiculous when you think about it.
This company is doing it right. They are treating periods like the common cold. Let’s be real. No one is ashamed to grab a tissue when they have to sneeze. So, why is it so shameful to grab a pad when that time of the month strikes?
For more information, the full article is here: https://www.adweek.com/brand-marketing/how-one-of-todays-boldest-marketers-is-shattering-stigmas-inflicted-on-women-worldwide/